The Leading Performance Branding Agency

The
LEaDING
PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
PERFORMANCE PERFORMANCE
BRANDING
AGENCY

Character is your e-commerce brand’s partner for achieving rapid growth, strong consumer trust, and low customer acquisition costs.

Explore US

WHAT WE DO

We operate at the intersection of performance marketing and branding: performance branding.
This art-science brings creative, data-backed brand messaging to new audiences to lower customer acquisition cost and drive incremental revenue.

dive deeper

Amplify With Character

amplify with

CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER
CHARACTER CHARACTER

Embody your brand’s greatest potential when you enter into our bulletproof paid media process.

10M+

Prospecting Customers Reached

$50M+

New Revenue Generated

250k+

New Customers Acquired

$25M+

In Media Spend Under Management

Purveyors of Worthwhile Stories That Convert

purveyors of worthwhile
Stories that convert
purveyors of worth-
while
STORIES THAT CONVERT

We cut through the digital noise with what’s real.

Controller
Controller
Controller
We produce creative that excites and inspires.
Types of creative:
Product in Use
Product Unboxing
Product Reviews
And more...
OUR SERVICES
We write articles that educate and inform.
Types of content:
Product Deep Dives
Value Proposition Highlights
Building Urgency
And more...
OUR SERVICES
We make strategic media buys, distribute your story, and engage with your customers across media platforms.
Types of distribution:
Paid Ads on Facebook, Instagram, TikTok, and Google
In-house Publisher and Creator Network
Learn more

CASE STUDIES

Earned millions in incremental revenue for sweet shop sensation
Milk Bar
Earned millions in incremental revenue for sweet shop sensation
Milk Bar
Doubled ROAS for
Bearaby
, a premium weighted blanket brand
Doubled ROAS for
Bearaby
, a premium weighted blanket brand

Generated $4.2M in revenue for sweet shop sensation <span style="color: #5084FA">Milk Bar</span> /

Earned millions in incremental revenue for sweet shop sensation Milk Bar
 / 

<span style="opacity: 0">sensation Milk Bar / </span>Doubled ROAs for <span style="color: #5084FA">Bearaby</span>, a premium weighted blanket brand

Doubled ROAS for Bearaby, a premium weighted blanket brand
 / 
SEE MORE

AN EFFORTLESS
EDGE

Efficient

Our approach is tactical, proven, and hands-off, so you can trust the process and save time.

Transparent

We give our clients full transparency into analytics, data and financials.

Profitable

Go above and beyond your KPIs with a positive ROAS, inclusive of agency fees.

Flexible

We have no long-term contracts and focus on what mutually works: for you and for us.

Complete
Approach

Our owned publishing and creator network allows us complete control over content creation, positioning and distribution.

"We reached out to Nik and his team to help us tell our brand story and demonstrate to customers how they can integrate our products seamlessly into their lives. Character developed a content strategy tailored to our objectives, fortifying our brand voice and allowing us to grow our business profitably."

Steph Hon
Founder & CEO of Cadence

"The Character team are experts in understanding customer behavior. Through their in-depth educational content, they successfully hooked and converted intentional customers by addressing all barriers to purchase. This approach not only generated lower CPAs, but also significantly decreased the lead time to purchase."

Matteo Franceschetti
Co-Founder & CEO of Eight Sleep

“We needed a partner who could help us rewrite the narrative around humidifiers and achieve incremental scale while driving down our prospecting CAC. Character exceeded our expectations with their strategic approach to content creation and hands-on account management.”

Charlie Denby
Director of Growth of Canopy
build with character
build with character
build with character
build with character
build with character
build with character
build with character
build with character

Let’s connect.

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